Job Description

Performance Marketing Manager

About You:

You have a passion for products that fuel adventure, and a drive to get them in front of the people who'll use them to their fullest. You're confident in your ability to grow a brand through data-driven performance marketing, understanding how every click, impression, and conversion contributes to the entire customer journey. You know that there are many channels and campaigns that direct-to-consumer companies should utilize to best reach their customers, and you're eager to utilize them to their fullest.

About the Job:

We're seeking a highly motivated, results-driven Performance Marketing Manager to drive growth through paid marketing channels and own the advertising strategy for our expanding direct-to-consumer business. This role will be responsible for developing, executing, and optimizing campaigns across multiple platforms to drive measurable results and improve ROI. This person is comfortable with metrics such as CPC, CPA, & ROAS and leans on these as key indicators of success. You stay current on best practices and emerging trends to ensure our campaigns effectively reach, engage, and convert customers, getting DiamondBack products into the hands of adventurers everywhere.

About DiamondBack:

Reports To: Director of Brand

Principal Duties:

• Performance Marketing Management & Strategy:
  • Lead DiamondBack's performance marketing strategy to drive full-funnel growth. Developing, executing, and optimizing paid campaigns that increase traffic, awareness, and revenue.
  • Own forecasting, budgeting, and performance analysis to maximize efficiency across KPIs like ROAS, CAC, and CPA.
  • Collaborate cross-functionally with brand, creative, and e-commerce teams to align campaigns with product launches, promotions, and overarching brand initiatives.

• Social Media and Paid Search:
  • Manage paid search and social campaigns across Google, Meta, and emerging platforms to meet performance goals and brand standards.
  • Build, test, and optimize ad content, targeting, and bidding strategies to improve ROAS and audience engagement.
  • Work with agencies to ensure campaigns align with KPIs and brand standards.

• Email and SMS Marketing:
  • Develop and execute segmented email and SMS campaigns that align with brand standards and e-commerce goals.
  • Monitor and analyze campaign performance to identify opportunities for improvement.
• Direct Mail Marketing:
  • Partner with vendors and our creative team to produce high-impact direct mail campaigns targeting every stage of the funnel, from awareness to retention.
• Digital Media:
  • Collaborate with agencies to manage Connected TV campaigns across platforms.
    • Oversee ad creation, campaign setup, audience targeting, budgeting, bidding strategies, and goals.
    • Ensure proper tracking and attribution to measure performance.
• SEO:
  • Develop a SEO strategy that focuses on high-impact keywords and content gaps; analyze traffic trends to recommend and execute improvements.
  • Collaborate with the digital merchandising team to create optimized landing pages and personalized site experiences.

Required Skills, Knowledge, Education, and Training:

• At least 2 years of experience in paid search and paid social advertising (at an agency or in-house team)
• Bachelor's Degree in marketing, digital media, or a related field
• Proficient in Google Ads, Facebook Ads Manager, Google Analytics, and other paid media platforms.
• Strong understanding of bid management, targeting strategies, and campaign optimization.
• Ability to monitor performance data (CPC, CPA, ROAS) and adjust campaigns for optimal results.
• Analytical and problem-solving skills with the ability to translate data into actionable insights.
• Strong understanding of Email, SMS, Direct Mail, and SEO marketing
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Solution-oriented mindset with the ability to evaluate and implement new tools or technologies.
• Proven experience working in a fast-paced, high-volume environment
• Excellent organizational, interpersonal, and communication skills
• Proficient with basic computer skills, with the ability to learn new programs quickly

Perks at DiamondBack:

• Competitive benefit offerings (Medical, Dental, Eye, Life, Short Term Disability)
• Employee Stock Ownership Program- each employee is provided with shares of company stock- we are all owners! 
• Profit-Sharing
• Matched 401K Contributions
• Education reimbursement program up to $5250 annually
• Employee Cover Program: Every employee is eligible for a DiamondBack Cover
• Employee Pricing on products
• Friends and Family Discounts
• Healthy snacks provided daily
• Days of Service: Opportunity to make an impact with 3 paid days off for volunteering 
• DiamondBack Gives Back: Employee directed giving- up to $2000 annually
• Casual Workplace: An easygoing environment with standing/adjustable desks

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