Job Description
Job Title: Director of Communications Location: Pocahontas, Arkansas
Reports To: Superintendent
Employment Status: Full-Time, 12-Month Position
Job Summary: The Director of Communications is responsible for developing and implementing communication strategies to enhance the district's public relations, media engagement, and internal and external communications. This role involves managing district messaging, branding, crisis communication, and public outreach to promote transparency and positive community relationships. The Director of Communications may serve as the district's spokesperson and will ensure that stakeholders-including students, parents, staff, and the broader community-are informed and engaged.
Key Responsibilities: - Public Relations & Media Engagement
- Serve as the primary media contact and spokesperson for the district.
- Build and maintain relationships with local and state media outlets.
- Develop and distribute press releases, news stories, and media advisories.
- Monitor news coverage related to the district and respond appropriately.
- Internal & External Communications
- Develop and implement a comprehensive district-wide communication plan.
- Ensure clear, consistent, and timely communication with parents, staff, students, and the community.
- Oversee the creation of newsletters, district reports, and official communications.
- Maintain and update district branding guidelines and ensure consistency across all communication channels.
- Prepare speeches, presentations, and talking points for district leadership.
- Digital & Social Media Management
- Create engaging and informative content for social media, including graphics, videos, and announcements.
- Monitor online discussions and respond to inquiries in a professional manner.
- Implement strategies to enhance digital outreach and engagement with stakeholders.
- Crisis Communication & Emergency Response
- Develop and implement crisis communication strategies and protocols.
- Serve as the lead contact for communication during emergency situations.
- Collaborate with administrators and law enforcement on crisis response planning.
- Provide timely updates to the public in case of school closures, safety concerns, or emergency situations.
- Community Engagement & Stakeholder Relations
- Organize and promote district events, town halls, and community meetings.
- Foster partnerships with local businesses, community leaders, and stakeholders.
- Oversee recognition programs to highlight student and staff achievements.
- Support parent engagement efforts by providing resources and communication tools.
- Marketing & Branding
- Develop marketing materials to promote district initiatives, programs, and successes.
- Oversee photography and videography efforts for district events and campaigns.
- Ensure that all district publications, signage, and communications reflect a professional and positive image.
Qualifications: - Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field (Master's) preferred.
- Minimum of 3-5 years of experience in communications, media relations, or a related field, preferred.
- Experience in K-12 education or public sector communication preferred.
- Strong writing, editing, and public speaking skills.
- Proficiency in social media management, graphic design tools, and content creation.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Knowledge of crisis communication best practices.
- Strong interpersonal skills and ability to work collaboratively with diverse groups.
Salary & Benefits: - Competitive salary based on experience.
- Comprehensive benefits package, including health insurance, retirement contributions, and paid time off.
- Professional development opportunities.
Pocahontas School District
Job Tags
Full time, Local area,