Job Description
The Chief Marketing Officer will oversee the development and execution of the organization's marketing and advertising strategies. Reporting directly to the CEO, the CMO's primary responsibility is to drive sales growth, traffic, and conversion through ticket sales with high-impact marketing tactics designed to reach and engage fans and customers who enjoy live entertainment, music and attractions-based businesses. This role requires a strategic thinker with a passion for innovation, exceptional leadership skills, and a deep understanding of customer-centric marketing.
- Establish and execute long-range, comprehensive marketing strategies that support the company's competitive advantage and increase revenue through traffic and conversion of ticket sales in our venues.
- Drive traffic and conversions through high-impact marketing campaigns for live events, including promotions, advertising, and partnerships.
- Develop and execute a comprehensive CRM strategy to drive fans across OEG assets and enhance overall customer satisfaction, loyalty, and lifetime value.
- Design and manage loyalty programs that attract, retain, and engage members.
- Lead the optimization and management of brand guidelines.
- Deliver highly effective UI/UX, use cases, and user journeys for all branded websites and ticketing experiences
- Collaborate with senior leadership to ensure alignment between marketing strategies and company objectives and operations.
- Partner with senior management to ensure consistent brand messaging across all channels and digital platforms.
- Partner with senior leadership on marketing strategies for key events (e.g., brand launches, grand openings, broadcast specials, etc.) to drive fan awareness and engagement.
- Lead the department in developing strategies to sell ticketed products (e.g., Opry shows, concerts, tours, private events) at our venues, using data and analytics to drive conversions.
- Plan and execute marketing campaigns, including promotions, advertising and partnerships.
- Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising.
- Utilize CRM data and analytics to create personalized engagement initiatives and targeted marketing campaigns and measure marketing effectiveness.
- Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI and achieve strategic goals.
- Support programming efforts at Ole Red and Category 10 businesses, working closely with internal and external teams
- Enhance overall creative process, delivering innovative creative assets to support brand positioning for each business
- Own the websites, including UI/UX and customer experiences related to our brands and ticketing sites
- Oversee the creation of customer feedback mechanisms to improve services and products.
- Conduct market research to ensure a strong understanding of our customers, market trends, and competitive landscape.
- Provide thought partnership on pricing strategies by brand/concept.
- Travel to current venue locations to gain first-hand perspective on unique marketing needs for each market.
- Lead and mentor a high-performing marketing team, fostering a collaborative and results-driven environment.
- Perform other duties as assigned.
Education
- Bachelor's degree in Marketing, Business Administration, or related field. Master's degree or MBA preferred
Experience
- 10+ years of marketing experience with a proven track record in a senior leadership role
Knowledge, Skills and Abilities
- Passionate about the industry, adaptable to changing trends, and customer-centric with a focus on enhancing customer relationships, delivering exceptional experiences, and driving business success
- Ability to foresee industry trends and adapt strategies to meet evolving market demands
- Strong problem-solving skills to navigate challenges and pivot strategies as needed
- Proven leader and builder of a culture of accountability; down-to-earth, approachable, and engaging
- Ability to work cross-functionally with other departments, stakeholders, and external partners
- Sterling values and personal integrity
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