Job Description

Job Description:

Self is searching for a Social Media Manager to shape and lead a dynamic social media strategy and ensure alignment with overall marketing and business objectives. As a leader on our Organic Marketing Team reporting to the VP of Communications, you’ll be responsible for content creation, community engagement, influencer partnerships, and data-driven optimizations. You’ll develop and lead a team of two through the execution of social strategies that create a cohesive presence across platforms.This role requires a strong blend of creativity, analytical skills, and leadership to expand our reach and foster brand loyalty.

What you will do:

• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and lead generation across multiple platforms
• Lead a team of two social media coordinators, providing mentorship, training, and performance feedback
• Create, curate, and optimize high-quality content that aligns with the company’s voice, values, and goals
• Track, analyze and report on key metrics, trends, and KPIs to optimize performance
• Manage and grow the company’s social media communities
• Collaborate with cross-functional teams including content, PR, design, and performance marketing
• Stay up-to-date on industry trends, competitor activities, and best practices to keep our social media efforts relevant and innovative
• Lead social strategy and execution within go-to-market planning to ensure cohesive campaigns that align with broader brand and business objectives
• Oversee the social media calendar

Who you are:

• 4+ years of experience in social media management and at least 2 years managing a (small) team
• Experience in fintech or other highly-regulated industries is also strongly preferred
• Expertise in social media platforms, influencer management, social management tools
• Strong leadership skills with the ability to mentor and guide a team
• Excellent communication skills and a strong eye for design, video, and visual aesthetics
• Experience with social media management tools (e.g., Hootsuite), analytics platforms
• Familiarity with video content creation and editing
• Familiarity with social media analytics tools and an understanding of how to leverage data to inform strategy
• Curiosity and a passion for social media, pop culture, and digital innovation
• Experience managing influencers and an influencer agency
• Knowledge of SEO, content marketing, and digital marketing best practices
• Creative, self-motivated, and highly organized with the ability to manage multiple projects in a fast-paced environment
• Please show examples of your work

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