Senior SEO Specialist Job at Rent-A-Center, Plano, TX

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  • Rent-A-Center
  • Plano, TX

Job Description

Upbound GroupSenior Digital Experience Specialist (Organic SEO Senior Specialist)PURPOSE: This role is responsible for delivering and scaling personalized and optimized experiences to drive business growth across all digital properties. This role will be in-office (Plano, TX) Monday through Friday.RESPONSIBILITIES:SEO Management: Subject matter expert for SERPs and website best practices as it relates to all Rent-A-Center brandsOrganic traffic generation and ongoing management execution & facilitationSEO content strategy planning, link building, and keyword strategyFAQ Management: Execute monthly optimizations for site search based on keywords and content searchesConduct quarterly SEO reviews across all RAC Brands to present learnings and opportunities for alignment with partners and internal teamsGoogle My Business Listing Management for Rent-A-CenterStrategy and implementation of review requesting strategies for Rent-A-Center to enhance brand reputationReview online language and brand alignment; determine accuracy, reliability; and conformance to online and brand standardsStrong, analytical mindset to analyze first-party data that will be used to enable enhancements as it relates to payments and authenticated spaceAdvocate, lead and execute retention enhancements during each sprint cycle via evaluation, requirements, UX/UI and testingWork with cross-functional teams to gather business, user and system requirements on a consistent basisReview and create new or modified UX, including documentation, diagram, and flow chart, to determine if the site will perform according to user requested enhancements, changes and conform to brand guidelinesRecommend and define online UX improvements to leadership, present and develop accurate reportingRequirements:Ideal candidate has experience with Agile methodologyIdeal candidate has experience with SAP Hybrls/Salesforce commerce could and A/B Testing toolsCandidate has experience working with cross functional teams Including but not limited to third party agencies, operations and ITCandidate must have strong verbal and written communications with ability to present to senior leadershipBachelor's degree in marketing, Business or related field1 to 5 years of relevant experience In Marketing, Operations or ITIn depth knowledge of online promotion to online sales closure and process flows specifically pertaining to sales best practice standardsKnowledge of online brand management & alignment with business needsSolid Vizlo, PowerPolnt, Excel and all other office suite productsOnline customer sales experience required; online retail preferredComfortable with using Adobe Photoshop for UX refinement, making wires, comps, etcAbility to manage multiple priorities simultaneously and meet deadlinesAbility to act quickly and maintain focus under pressureMust be highly organized and very detail orientedFriendly with outstanding customer service skillsExcellent written and verbal communication skillsHybris/Salesforce content management or other CMS systems and google GA4 analytics experience a plus#LI-JD1 Rent-A-Center

Job Tags

Monday to Friday,

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