Job Requirements

Roles Summary:
The Sr. Salesforce Platform Developer leads & supports the existing salesforce system landscape and leads the development of CRM use cases on the lightning platform. Sr. CRM engineer designs solutions on the platform to enable CRM use cases. This role works with customer data and ensures VWGoA privacy and security policies are observed, data is cleansed and of quality to support customer communication. Role also supports CRM and marketing related projects on salesforce as a subject matter expert (SME) and participate in process improvement including DevOps and is able to deliver over-all Sales force Solution blue printing and built on existing architecture



Role Responsibility:
Serves as Salesforce functional subject matter expert
Lead the integration of Salesforce with external systems via APIs and middleware (REST/SOAP).
Translate business requirements into well-architected technical solutions.
Maintain and improve CI/CD processes for Salesforce deployments.
Implement AI-driven features using Salesforce Einstein, GPT APIs, and other predictive tools to enhance business workflows.
Map business requirements into native salesforce functionality
Provides best practice guidance regarding configuration vs. customization
Design technical architecture of the solution
Design and deliver data integration and migration strategy into SFDC platform
Feasibility analysis of business requirements
Ability to understand data sourcing, volume & velocity and make recommendations for system implementation
Validate Salesforce object model
Ability to map Business requirements to detailed Salesforce product specifications
Guidance with mapping of the roadmap of key components
Domain testing of Application to execute on the business cases
Documents and analyzes business processes using value-added/non-value-added, process modeling tools, cost-time charts, and root cause analysis or other tools as appropriate
Documents functional requirements for use by application designers and developers
Experience in Business Process Management, initial scoping, requirement analysis, Solution design, Application support
Work with marketing agency partners to consult and support marketing campaigns

Technical Experience

5-7 years of experience as Salesforce and/or Web Developer implementing Salesforce & Web solutions.
4+ years of experience as Salesforce Platform Consultant
Experience integrating AI or automation into Salesforce workflows.
Familiarity with Git, SFDX, and modern CI/CD practices
Extensive Hands on experience with Salesforce Lightning Service Cloud as developer & administrator
Strong experience in using Apex Classes, Visual force page to customize portals
Strong experience in using SoQL, Process Builder, Lightning components for UI
Development experience on SF Community Cloud desired.
Strong working knowledge with web technologies XML, HTML, CSS, WSDL, SOAP, JSON
Strong technical development skills in Oracle 12C, SQL Plus & TOAD
Salesforce Administrator, Salesforce Platform Developer I, & SF App Builder certifications a must.
Ability to operate to brand needs and deliver results to time, quality and cost control
Excellent interpersonal and communication skills (technical and non-technical)
Extremely "Detail-Oriented" individual with the ability to multi-task
Capable of performing tasks in dynamic/changing circumstances
Strong "customer-focused" individual with a passion for responding to the needs of customers
Ability to quickly get up to speed and learn new technologies and concepts
Strong analytical skills similar to data scientist
Automotive, & CRM industry experience a plus

Unique Skills

Desired Certifications:
Salesforce Administrator, Salesforce Platform Developer I, & SF App Builder
SF API certifications Desired
Extensive experience cleansing, managing, and validating customer data in Salesforce
Tableau, or similar business intelligence software experience a plus



Manager Notes:
Prior experience as Salesforce Consultant to business and mapping requirements to Salesforce Platform a must.
Leverage Salesforce's AI capabilities, including Einstein and GPT-powered tools, to design and implement intelligent, data-driven solutions that enhance user experience and automate complex business processes.
Extensive Hands on experience with Salesforce Lightning Service Cloud as developer & administrator
Strong working knowledge with web technologies XML, HTML, CSS, WSDL, SOAP, JSON, Python
Strong technical development skills in Oracle 12C, SQL Plus & TOAD
Salesforce Administrator, Salesforce Platform Developer I, & SF App Builder certifications a must.
Leverage Salesforce Data Cloud to unify and activate customer data across systems, enabling real-time personalization, advanced segmentation, and AI-driven insights within the Salesforce ecosystem