Description
JOB SUMMARY:
This position is responsible for managing the development of our Wiseco Powersports brand and works alongside the engineering and R&D Team. It has the responsibility of the brands product formulations for the new product pipeline and for existing products. This position will also be responsible for working with general managers and business unit presidents to create and meet the overall Business Plan for the brand. The scope of this role includes oversight of bills of material, raw material requirements, costing, product prototyping, and all details related to these skills and capabilities. This role will have high visibility within the organization and be a strategic partner in executing the company’s vision.
Requirements
• Product Development Strategy
o Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
o Conduct market research to create products that customers will want and assess current competitor offerings, seeking opportunities for differentiation.
o Evaluate resource capacity and anticipate future needs to drive product innovation, and execute product improvement and productivity initiatives, in close collaboration with Engineering.
o Foster a culture that ensures an entrepreneurial and disruptive approach to innovation.
• Product Lifecycle Management
o Drive the execution of all product lifecycle processes from conception through release and obsolescence including product research, market research, competitive analysis, planning, positioning, roadmap, development requirements, and product launch.
o Review and adjust inventory levels and product production schedules to maintain product availability.
o Create annual and new product release forecasts.
• Product Line Profitability
o Audit current profitability and drive actions to improve profitability.
o Create cadence of monthly product reviews to review profitability actions
• Product Data
o Create and maintain all product data including product fitment, which requires an extensive knowledge of Microsoft Excel.
• Product Releases
o Coordinate new product releases with R&D, Sales, and Operations (manufacturing and supply chain). Drive continuous improvement of the new product development process (agile/scrum methodology).
o Work closely with the Supply Chain and Quality Teams to ensure new products are delivered on-time and to specification.
o Ensure that all essential tasks and responsibilities for new formulations, product change requests, pilot production, and trial product production to support the pipeline, international businesses and strategic accounts are done in accordance with internal requirements and in close collaboration with cross-functional colleagues.
o Work with the Sales Team and customers to ensure understanding of the products and their benefits. Training for internal team and external customers (B2B).
• Customer Feedback
o Conduct customer surveys and other outreach to collect customer feedback and make recommendations to improve product performance and customer experiences.
• Marketing
o Define product marketing communication objectives.
• Provide management with analysis and reports as needed.
• Some travel required.
PM21
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