Job Description

As a Performance Marketing Executive, you will support in the delivery of the paid marketing strategy and delivery across the Company’s North America activity.

You will support in the planning and execution of marketing campaigns, to effectively promote the brand and meet customer acquisition and retention goals. You will work on market leading campaigns across multiple states and platforms, interacting internally and externally to build successful marketing campaigns, using platforms including Google, Apple and X.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

The salary range for this position is between $50,000 to $70,000 annually.

Preferred Skills, Qualifications, and Experience

• Experience working with account managed, enterprise level pay-per-click and social media accounts is essential.
• Comprehensive knowledge of paid campaign objectives, setup, reporting and advertising interfaces on various platforms is essential.
• In depth knowledge of Google Analytics and attribution modelling is essential.
• Meaningful experience working with performance marketing and media metrics.
• Strong communication, collaborative working and numerical skills.
• High attention to detail, with the ability to multitask, including working across multiple campaigns and objectives.
• Experience working autonomously within a large team setting, with strong interpersonal skills.
• Experience in a sports or gambling business is a plus.
• Advanced excel skills.

Main Responsibilities

• Delivering best-in-class responsible advertising across multiple regulated states, while working to ensure state specific regulation and standards are met.
• Working directly with dedicated account management teams of the relevant digital marketing platforms, to deliver industry leading campaigns.
• Planning, delivering and reporting on large scale advertising campaigns.
• Working with internal teams, platforms and partners to drive maximum value and performance.
• Overseeing the end-to-end implementation including set-up, management, analytics, tracking and reporting of paid marketing accounts.
• Supporting the day to day execution and optimization of paid marketing campaigns across the Company’s business lines.
• Delivering a clear paid marketing strategy, working with the relevant platforms on a test and refine approach, which delivers on the key KPI’s for each state.
• Helping to develop the Paid Media department by being innovative and sharing knowledge and processes.
• Working with the organic social team regarding content and campaigns.
• Taking ownership of the technical implementations of tracking with key partners and platforms.

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