ARx Marketing Specialist
Job Description
Job Summary:
In this role the Marketing Specialist is assigned to define, lead and execute ARx’s marketing and communications initiatives, with a strong focus on market intelligence, digital transformation, brand awareness, and lead generation. This position is critical in communicating the unique value of ARx’s innovation and technologies with a focus on acquiring new customers in new markets, while significantly enhancing our digital footprint and online engagement.
You will drive integrated marketing campaigns, manage our communications and messaging, improve customer engagement through targeted digital content, and collect market intelligence and customer feedback.
Key Responsibilities:
Branding Strategy & Execution
· Develop and execute ARx’s branding and communications strategy aligned with our business strategy and target markets.
· Define and manage the annual communications budget, ensuring effective resource allocation to high-impact campaigns.
· Direct our External Partner for effective execution of our ARx Marketing Programs.
Brand Awareness & Lead Generation
· Increase ARx brand visibility and market penetration in defined target markets through strategic campaigns and thought leadership initiatives.
· Drive lead generation through ARx’s website, targeted digital campaigns, trade shows, webinars, and social media platforms.
· Convert marketing-generated leads into qualified sales opportunities by closely collaborating with the ARx commercial team.
Innovation Spotlight & Campaign Management
· Lead go-to-market strategies for new product introductions globally, including messaging, positioning, and integrated campaign execution.
· Develop compelling marketing collateral, product videos, launch kits, email campaigns, and sales enablement tools to support product teams.
Digital Marketing & Online Presence
· Oversee and continuously improve ARx’s website strategy to ensure user-friendly navigation, optimized content, and high SEO performance.
· Expand ARx’s digital marketing activities, including paid advertising, SEO/SEM, email marketing, and targeted social media campaigns (LinkedIn, X, etc.).
· Use data and analytics tools to track online engagement and campaign effectiveness, driving continual improvement.
Market Insights & Intelligence
· Gather Market Intelligence and Insights in our target markets and therapeutic areas so that we can measure and improve the effectiveness of our overall business strategy.
· Understand Competitive Strategies so that we can define concrete areas of differentiation and identify new growth opportunities.
· Gather and analyze Customer Insights and digital behavior to refine marketing strategies and improve content relevance.
Trade Shows & Events
- Represent ARx at key industry events, trade shows, and webinars globally, ensuring consistent brand messaging and lead capture.
Qualifications & Requirements:
· Bachelor’s or Master’s Degree in Marketing, Communications, or Digital Marketing.
· 5+ years of international marketing experience, clearly within pharma and life sciences related industries.
· Proven experience in executing marketing and communication strategies, launching new technologies, and running digital marketing campaigns.
· Solid understanding of digital marketing tools (Google Analytics, SEO, PPC, social media platforms) and CRM systems (e.g., Salesforce or SugarCRM).
· Strong project management and cross-functional collaboration skills.
· Exceptional written and verbal communication skills in English.
· Analytical mindset with experience using data to drive decision-making.
· Willingness to travel in North America (up to 10%)
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