Job Description

Job Description

Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, HICC's is the place to be!

We are seeking a versatile and proactive Marketing Generalist to drive brand visibility and engagement across multiple channels. This role combines strategic planning with hands-on execution, covering owned media, social platforms, public relations, and event marketing. The ideal candidate thrives in a dynamic environment, balancing creativity with operational excellence, and enjoys collaborating cross-functionally to deliver impactful campaigns.

Key Responsibilities:

• Lead media planning and daily operations, creating and refining content across web, social, and e-commerce platforms
• Manage and optimize social media presence across multiple platforms to strengthen brand image and fan engagement
• Develop and execute integrated marketing campaigns, ensuring alignment with overall brand and business goals
• Oversee product-related initiatives including packaging changes, portfolio updates, and geographic rollouts
• Drive public relations efforts, including press release drafting, media outreach, and event participation
• Coordinate company involvement in exhibitions, tradeshows, and industry events, managing vendors and logistics
• Ensure brand voice and visual identity are consistently maintained across all communications and touchpoints, fostering onsite collaboration
• Work closely with the GTM, product, content, and sales teams to ensure smooth campaign delivery and accelerate internal working efficiency
• Other duties as assigned

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• 3–5 years of experience in a marketing or communications role, preferably in CPG (Consumer Packaged Goods), eCommerce, or other consumer-focused industries
• Proven track record in executing cross-functional collaboration, working across teams (marketing, sales and product development)
• Strong project management and organizational abilities
• Experience with event planning and vendor coordination is a plus
• Ability to work onsite to engage with cross-functional teams in person

HICC America Corp. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, color, religion, sex, sexual orientation, gender identity, national origin or age.

HICC America Corp. has adopted a drug-free workplace policy. Working under the influence of drugs or alcohol is not permitted.

Any employment offer from HICC America Corp. is contingent upon the candidate having and maintaining a valid U.S. Work Authorization status throughout employment.

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