Job Description
JOB DESCRIPTION:
Kiefer Auto Group is currently seeking a Digital Marketing Coordinator to join our team at our Butler Ford Location in Ashland Oregon. This position works closely with Dealership staff and senior management in developing and maintaining digital assets (social media, email, websites, etc.) throughout the organization. This is a great entry-intermediate level marketing role to break into the fast-paced world of automotive marketing. The right candidate for this role will be a team player who works hard and contributes to the success of Kiefer Automotive. This role requires fluent English, excellent grammar, and communication skills. Ongoing knowledge of SEO/PPC best practices and current web technologies is a must.
DAY-TO-DAY TASKS INCLUDE:
Designing and Creating SEO-optimized Website Landing pages with relevant content or features for potential customers
Run Google AdWords and other Pay-Per-Click Campaigns
Designing and Sending HTML e-Mail blasts to specific and strategic lists of customers
Designing banners and other images or videos for use on the website and in other digital or print mediums
Design and Monitor Performance of Facebook Posts
Design and Monitor Performance of Google My Business Posts
Coordinate with marketing agencies and dealership personnel on advertising strategy and implementation
Oversee other third-party lead providers and hold accountable for goals and performance
Monitor overall advertising performance through CRM reports and Google Analytics
Audit websites for functionality and SEO
Develop and Implement a Social Media plan and schedule
Freedom to implement and take ownership of additional marketing strategies or content creation
Performs other duties as assigned
REQUIRED DIGITAL MARKETING / E-COMMERCE SKILLS & EXPERIENCE:
Benefits:
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