Join to apply for the Digital & Social Media Marketing Coordinator role at Specialized Bicycle Components Join to apply for the Digital & Social Media Marketing Coordinator role at Specialized Bicycle Components Get AI-powered advice on this job and more exclusive features. About Specialized Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers, committed to building a diverse and inclusive workforce where every teammate can thrive as we inspire riders everywhere. About Specialized Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers, committed to building a diverse and inclusive workforce where every teammate can thrive as we inspire riders everywhere. In Specialized Retail, we strive to be a transformative, inclusive, authentic, rider-focused, and collaborative team that creates the best bikes and delivers world-class rider care. We are looking for a driven teammate to join us on this journey. Job Summary This role can be based in Pomona, CA, Morgan Hill, CA or Salt Lake City, UT. We are seeking a versatile Digital and Social Media Marketing Coordinator to support the Specialized Retail Marketing team. This hybrid role blends social media management and CRM support to drive community engagement, increase in-store traffic, and deliver world-class rider care. The ideal candidate will be highly collaborative, detail-oriented, and passionate about cycling and digital marketing. How You’ll Make a Difference Social Media Management: Develop and execute a locally authentic, brand-consistent social media strategy for Specialized Retail locations to drive traffic and engagement. CRM Program Support: Set up, execute, and optimize CRM campaigns, including email, SMS, and automated flows. Content Creation: Create and curate compelling digital content across social media, email, SMS, and web platforms. Campaign Execution: Collaborate cross-functionally to launch and manage digital marketing campaigns that align with Specialized Retail objectives. Content Calendar Management: Oversee content calendars and ensure timely deployment using platforms like Sprinklr. Internal Enablement: Build and maintain a Social Media Excellence Playbook to empower retail shop staff with best practices and social engagement guidelines. Measurement & Reporting: Analyze CRM and social media performance; provide actionable insights and recommendations for continual improvement. Retail Launch Support: Ensure all new retail locations establish a strong, brand-aligned social media presence from day one. Internal Education: Train and support retail teammates on CRM and social media best practices, tools, and platform usage. Tool & Asset Management: Manage third-party tools (Canva, Linktree, Eventbrite), organize social credentials, and assist in visual asset creation using Adobe Creative Suite. What You Need To Win 2+ years of experience managing social media and digital marketing programs, preferably across multiple retail locations. Experience with CRM platforms like Klaviyo, Sprinklr, and Meta Business Suite. Proficiency in creating digital content and messaging for email, social, and web. Familiarity with SEO principles and front-end UX best practices. Strong analytical skills with experience using Google Analytics and social media reporting tools. Excellent project management, communication, and collaboration skills. Ability to thrive in a fast-paced, deadline-driven environment. Passion for cycling, community building, and providing exceptional rider care is a plus.
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